Who we target for your business
Construction contacts that can turn into real opportunities.
Every construction business has a different route to market. Some need to reach architects early, others need contractors, merchants, project managers, FM companies or the end client directly.
Crannull helps you identify who matters most, then starts the conversations that can create appointments, introductions, tenders, CPD opportunities and long-term relationships.
Get your product or service in front of Architects
Architects
Architects are among the most targeted professionals in the construction industry. They are usually involved from the beginning of a project and carry significant influence with clients when it comes to which products and services are specified. It is no surprise that companies with construction products and services invest heavily into selling to architects and getting their products noticed at the design stage.
At Crannull, we believe the most effective approach on how to sell to architects is simple – pick up the phone, speak to them directly and arrange a time to meet. That meeting might centre on a specific live project, or it could be a formal presentation to practice in the form of CPD (Continuing Professional Development).
If you are looking to market your product or services to architects, secure meetings or CPD presentations and ultimately get your products specified on future projects, Crannull can manage that process for you.
- Specification influence
- CPD opportunities
- Design stage access
Reach contractors responsible for both design and construction
Design & Build Contractors
We often rely on contractors as an alternative point of contact to the architect as they usually have a more ‘hands on’ role, which can mean a shorter time frame for securing new business.
Part of our business success is down to our resourcefulness in finding our clients new business, often in places that they had never considered themselves. We do a lot of thinking and acting on your behalf to ensure that your business continues to grow. We do this all without the need for a long-term commitment by you, something our clients tell us sets us apart from the rest.
- Early project information
- Hands on project contacts
- Shorter routes to opportunity
Connect with project managers and cost consultants
Project Management & Cost Consultants
Project management and cost consultants support their clients by acting as a single point of contact, providing a much faster and more efficient procurement route. They are key decision makers on live projects and often have a direct influence over which products and services are brought in at critical stages.
Crannull will pick up the phone and call in your name and brand, making appointments for you to meet with project managers who have live jobs and are close to awarding the contract.
We’ll get to know your business inside out so that we can help you grow whilst enhancing your reputation across the industry. All our leads are high value and quality – we see no point in setting appointments that are unlikely to yield real opportunities.
- Live project access
- Procurement influence
- High quality appointments
Create a direct route through to the end client
Interior Designers
Interior designers create a direct route through to dealing with the end client.
This could be from specifying the finish on a bespoke solid oak staircase, to the interior glass used to separate offices within a commercial environment.
Interior designers often have the final say over what’s used, with end clients trusting their say and vision. We will determine how your business best relates to others contracted for a project, to increase the likelihood of a complementary match.
- End client influence
- Specification opportunities
- Product-led conversations
Get in front of the right subcontractor at the right time
Sub Contractors
Sub-contractors work across all areas of construction on live projects. They will often have specific requirements that need to be fulfilled within tight timeframes, or they may look to re-tender a package to create a better margin across an entire project. Either way, getting your product or service in front of the right sub-contractor at the right moment can make a significant difference.
Crannull works as an external sales force for your business, building a targeted database and pipeline strategy to help you win new work consistently. We identify the relevant contacts, reach out at the right stage of a project and communicate clearly why your products and services are the right fit for that job.
We do the groundwork so your team can focus on converting opportunities rather than chasing them. Get in touch to find out how we can support your growth.
- Package opportunities
- Targeted contact building
- Pipeline support
We’ll build relationships for you
Building Merchants
Building merchants can be difficult to get to know unless you have a good telesales team in place. Ideally you want to be dealing with the key procurement manager or senior buyer, as they will be placing orders with the manufacturers daily and have the authority to open new supplier accounts.
Crannull has unique selling techniques, supported by years of research and a strong database, enabling us to secure meetings for our clients within their target market.
- Buyer introductions
- Procurement contacts
- Supplier account opportunities
Get in front of the developers and housebuilders shaping new projects
Developers / Housebuilders
As a country, the UK expects over 300,000 homes will be built every year, giving both housebuilders and developers a significant opportunity to generate additional revenue. With more and more development sites being bought up for housing projects such as flats, apartment blocks and entire housing estates. We often find that developers hold the key to who is awarded orders, projects and subcontracting packages. If you would like to target housebuilders and developers, with a view to supplying to them, then Crannull can help. We can get your company involved in a project at the technical design stage with product specification or directly for subcontracting work if a developer is building themselves. This approach works particularly well when targeting groundworks or infrastructure.
Developers and housebuilders represent one of the biggest areas for growth in the UK, with an expected 300,000 new homes needing to be built every year. There is a huge potential for growth in this market. With more sites being bought up for housing developments, flats, apartments, and new housing estates, developers hold the key to who they are awarding the projects and subcontracting packages to. If you are looking to target housebuilders and developers, Crannull can assist—whether that is at the technical design stage with product specification, or directly with project teams for subcontracting work when developers are building themselves (for example, targeting groundworks packages or similar)
Reach FM companies looking for reliable supply chain partners
Facilities Management
The facilities management industry is constantly growing, with more and more businesses choosing to outsource non-core activities to specialist FM providers. This steady expansion makes it an increasingly more attractive market for construction product and service suppliers.
Facilities management companies are solution driven by nature. They operate extensive supply chains and are consistently looking for reliable partners who can help them deliver across all areas of building maintenance and management.
If your product or service plays a role in building maintenance, FM companies can be an ideal target. At Crannull, whenever we speak with a facilities management company on behalf of a client, we find they are genuinely open to conversations about how new suppliers could support their operations.
Getting in front of the right FM contacts takes time and persistence – that is exactly what Crannull does for you.
- FM supply chains
- Building maintenance contacts
- Long-term partner potential
Build meaningful relationships across a complex sector
Built Environment
The built environment is a complex sector, encompassing many different types of businesses, processes and contacts. Establishing meaningful relationships takes time and relies on industry knowledge and hands on experience.
Part of getting it right means using the correct terminology with the right person at the right time. Approaching the wrong contact, or framing a conversation poorly, can close a door before it has even had a chance to open.
Here at Crannull, we believe that combining all the above and targeting the right people from the outset allows us to establish credibility quickly and build positive, lasting relationships. This, in turn, leads to real sales opportunities for you and your business.
Our success is built on knowing your market inside out. This allows us to create a focused telephone campaign that generates new opportunities for you efficiently, effectively and without wasting your time.
- Industry knowledge
- Correct contacts
- Focused telephone campaigns
Are you ready to get better conversions?
Speak to our expert team at Crannull
We are a specialist UK lead generation firm, providing sales leads for companies in construction and the built environment.